We are a hybrid agency. AI products & custom-tailored services that help you scale
pathways digital is a Palma de Mallorca-based agency. We build custom platforms, proprietary AI products, and modular experiences - engineered for SEO, AEO, and GEO so humans and AI systems find you.
zapier partner · hubspot partner · shopify partner · google ai certified
trusted by
Digital Products
Custom-tailored SaaS and AI tools, ready to deploy in your stack.
LANDON
The intelligent landing page generator that scales.
- SEO and AI optimization built in
- Multi-domain mapping from one interface
- AI-powered translation and page duplication
- Marketing-oriented editor, no developer required
- 100% GDPR compliant
yepdoo
Media consent and approval management at scale.
- Centralized approval workflows
- Consent tracking and audit logs
- Team and client collaboration
- Scales with campaign volume
EcomHeld
Your 24/7 AI sales clerk for online shops.
- RAG-based answers with no hallucinations
- Embedded directly in your storefront
- English and German support for DACH and Spain
- Reduces support tickets and cart abandonment
ROI Agent Pro
Your 24/7 AI assistant for real estate sales.
- Lead qualification and routing
- Property Q&A from your own data
- Appointment scheduling
- GDPR-compliant EU hosting
Why work with us
From strategy to production agents - sovereign AI implementation with GDPR-compliant tooling and teams that actually adopt it.
sovereign.
EU-hosted architectures, GDPR-aware data flows, and governance built in from day one. Your AI stays compliant without slowing delivery.
production-ready.
We ship agents, RAG pipelines, and integrations that run in production - not slide decks. Real use cases, measurable outcomes, stable ops.
adopted.
Rollout planning, team enablement, and change support so AI sticks in your organization. We focus on usage, not just deployment.
optimized.
We audit your stack, right-size models, and tune for cost, latency, and compliance. Less vendor sprawl, better results.
hybrid.
License products like LANDON or build custom AI with the same team. No handoff between product and agency - one partner end to end.
responsible.
Ethical AI frameworks, human-in-the-loop workflows, and transparent guardrails. Innovation with accountability built in.
Services
AI, WEB, and HUBSPOT - from strategy to implementation.
AI
From strategy to sovereign implementation, with GDPR-compliant tooling and teams that actually adopt AI.
- AI consulting
- AI implementation
- AI onboarding
WEB
Custom platforms built for performance, discoverability, and the workflows your business actually runs on.
- Custom web development
- Data migrations
- Middleware development
HUBSPOT
CRM, marketing, and revenue operations - onboarded, trained, and scaled so your team gets real value.
- HubSpot consulting
- HubSpot onboarding
- HubSpot training
Proven Impact
Measurable results through technical excellence.
Zero compliance errors · -60% onboarding time
For telecommunications specialist yuutel, we designed the complex "Datenbox" - a highly secure SaaS solution with an automated KYC wizard that massively reduces manual onboarding resources.
"Our B2B processes accelerated dramatically. A genuine digital transformation without the headaches."
100% brand consistency · Premium market perception
For Vacondi, we created a progressive visual identity - logo, typography, and a consistent design system that signals trust and premium positioning across every digital channel.
"A premium first impression from the very first touchpoint. The rebrand completely shifted our market position."
The Trust Shift in AI Search: How Your Brand Becomes the Source It Cites
AI search tools like Google's AI Overviews, ChatGPT, and Perplexity don't rank pages, they pick trusted sources. Here's what actually earns that trust.
Choosing a CMS Your Marketing Team Will Actually Use: A Practical Guide for Leaders
The best CMS on paper is the wrong choice if your team won't use it. Here's how to pick one that actually gets used, day to day.
The Hidden Cost of Manual Data Entry: What It's Really Costing Your Team
Manual data entry between your systems costs more than time. Here's what it's really costing you, and what automation actually replaces.
Frequently asked questions
Clear answers about our hybrid agency model, products, services, and how we help brands get found.
What is a hybrid agency?
pathways digital combines proprietary AI products and SaaS with agency services. You can use ready-made tools like LANDON or work with us on custom AI, web, and HubSpot projects - one team for products and implementation.
Which agency services do you offer?
We deliver three core service lines: AI (consulting, implementation, onboarding, and GDPR-compliant tooling), WEB (custom development, migrations, and middleware), and HUBSPOT (consulting, onboarding, training, and portal expansion).
Which AI products and SaaS do you build?
Our product portfolio includes LANDON (SEO and AI-optimized landing page builder), yepdoo (media consent and approval management), EcomHeld (AI sales agent for online shops), and ROI Agent Pro (AI assistant for real estate sales). LANDON is live; other products roll out on request.
Do you work in DACH and Spain?
Yes. pathways digital is based in Palma de Mallorca, Spain, and serves clients across DACH and Spain. For now we deliver projects and support in English and German.
How do you approach SEO, AEO, and GEO?
We engineer sites and content for search engines, AI answer systems, and generative discovery. That means semantic HTML, structured data, fast payloads, clear headings, and citable Q&A - so humans and AI systems can find, parse, and reference your brand accurately.
How does pricing work?
Project scopes vary by use case. Contact us at hola@pathways-digital.com or book a call - we provide pricing on request after a short discovery conversation.
How do we get started?
Book a call or email us with your goals. We review your current setup, recommend products or services that fit, and outline next steps - no long sales cycle, just a clear plan.